Summit Digital Marketing

Get Found Online & Grow Revenue

How To Lower AdWords Cost Per Click (CPC): Pay Less For More AdWords Clicks By Improving These Two Areas

Reading Time: 6 minutes

Companies thrive on improvements and positive increases. Whether you’re a start-up company, well-established organization, or somewhere in between, everyone can benefit by setting goals or creating SMART objectives to achieve. A great attainable goal to set for your company this year is to pay less for your AdWords clicks. How can you do this? How can you lower your Adwords CPC? Is there a special cheat code you can type in Google to lower your cost per click? Are there click vouchers or something?

How To Lower Your AdWords Cost Per Click

Unfortunately, there is no specific “How To Lower Adwords CPC” handbook with cheat codes and vouchers. However, there are things you can do to pay less for more AdWords clicks and simultaneously put money back into your wallet. By having a properly organized AdWords account structure and the most relative ads possible, your click-through-rate and cost-per-click will reflect how relevant your ads are. Continue reading to gain professional insight on how to lower your AdWords cost per click (CPC). [Read more…]

Get Found Online: How Small Businesses and Nonprofits Can Improve Their Online Presence.

In 2016, the verb “to google” was finally added to the Oxford English Dictionary, despite years of consistent use. Each year, Time Magazine releases a list of the most “googled” terms for that year. This list in 2016 contained words such as Trump, Hillary Clinton, Prince, Hurricane Matthew, and Pokémon Go. If you find yourself feeling guilty of googling any of these words, don’t worry! So did the rest of the world.

Needless to say, the past two decades we have seen Google take over the world. For some, such as the Alaskan Bush People, they choose to hide from the technological advances of the world and rely on nature and what they can do with their own hands. For others, such as people probably reading this post, we have made it our mission to advance WITH the world and embrace what our brilliant human race has created. Get Found On Google

This leads me to my hard thought topic of discussion. With the power of not only Google, but the entire World Wide Web, the possibilities are endless. Our culture is a culture of a get-rich-quick-reality-tv-vlogging-do-it-yourself-pinterest-loving phenomenon. I am definitely not critiquing these people because I am unashamedly next in line to try to take Joanna Gaines’ place on HGTV. But there is a constant theme here and that is this: Get found online. Everyone wants to “go viral,” as my dad would say. [Read more…]