Summit Digital Marketing

Get Found Online & Grow Revenue

How To Optimize Your Google My Business Listing: Seven Action Steps Anyone Can Follow to Improve Their Local SEO [2019 Edition]

If you’re a local business, one of the best and most affordable ways to get found online is with a Google My Business (GMB) listing.

What is a Google My Business Listing? It’s how you get your business listed on Google; How you can “get on the map,” so to speak. And the best part? It’s free.

Chicago

According to Google, “Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.” In this blog post, we’ll walk you through how to claim, verify, and set up your Google My Business listing. We’ll also show you seven practical ways to optimize your Google My Business listing, to help boost your business’s visibility, traffic, and lead generation. [Read more…]

Google® AdWords Tips: Five Things That Helped Us Achieve A 10.68% Average Conversion Rate for Our Clients

Reading Time: 6 minutes

Summary: Last year, we achieved a 10.68% average conversion rate for our clients using Google AdWords. Here are the top five factors that contributed to this success, which you can implement in your own AdWords campaign.

According to our dedicated reps at Google, the average AdWords conversion rate is 2%. Last year, the average conversion rate for our clients was 10.68% — more than 5x the average:

And this year, our average client’s AdWords conversion rate is right around 10%, as well. (Some of our clients are getting 15%+ conversion rates!) So, what factors go into a high converting AdWords account? Let’s dive into that.

Google AdWords Tips: Five Steps to a 10.68% Conversion Rate

Google AdWords is an incredibly effective tool, that allows you to get in front of potential buyers with the right message and offer at the right time. However, it’s also easy to make costly mistakes without knowing it. With some knowledge and practice, you can avoid these pitfalls ahead of time and set yourself up for success.

Conversion rate = The percentage of visitors that turn into leads. [Read more…]

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

Reading Time: 12 minutes

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week.

Small Business SEO Tips

Search engine optimization (SEO) is like exercising: You can start experiencing the benefits almost immediately, and if you commit to it for the long haul, you’ll reap even greater rewards.

According to a 2015 B2B study by Google, 71% of B2B researchers start their research with a generic search. The study also revealed that search is the #1 resource for B2B research, with 90% of B2B researchers (who are online) using search “specifically to research business purchases.”

In another study by Nielsen and Google, it was found that 74% of mobile consumers use search in the shopping process, and that search is the most common starting point for mobile research. (48% of mobile consumers started their research with a search engine.)

Bottom line: Whether you are a B2B or a B2C company, search engine marketing is vital for your business because it drives sales and revenue. [Read more…]

Four AdWords Management Tips That Will Boost Your ROI

Reading Time: 6 minutes

Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. [Read more…]

What You Don’t Know Can Hurt You

Reading Time: 4 minutes

When I was ten months old, my family was barbecuing outside on our small patio in Minnesota. At one point, my parents went into the house briefly to prepare the side dishes, and while they were inside, I decided to explore our patio. Since I had started walking when I was nine months old, I was pretty mobile for a youngster.

For some reason, I was captivated by our grill when I began my patio explorations. I’m not sure why I was, but I was. The bad part was that our grill had already been turned on, and it was extremely hot.

Filled with curiosity and ignorance, and before my parents could stop me, I turned around and touched the grill.

Ouch.

I burned my hand badly, and had to be taken to the hospital. Although I had second-degree burns, I would recover in time. It was only a temporary flesh wound.

You could learn a lot from this story, but one big takeaway for me was this: what you don’t know can hurt you. Ignorance has a price. This time the price of ignorance was second-degree burns, but when we’re older, the price can be much greater. [Read more…]