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Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

Reading Time: 4 minutes

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, generate new leads, and acquire customers online.

But if you aren’t careful, it’s easy to spend thousands of dollars on AdWords without getting anything in return. Many companies using AdWords are unknowingly spending more money than is necessary. This article and checklist below will help you avoid these commonly overlooked mistakes.

Here are three of the most common, costly, and overlooked AdWords mistakes that secretly sabotage revenue. Fix them today, and get a better return on investment from your AdWords marketing. [Read more…]

The Best Places for High-Quality Stock Photos, GIFs, and Vector Graphics (Paid and Free)

Reading Time: 4 minutes

According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source)

Five Best Places For Free Stock Photos

In addition to this, consultant Jeff Bullas found that articles with images get 94% more views. (Source)

Images are a great way to capture attention, make your messages stick, and draw more prospects and readers into your content. You can use images on your website, landing pages, social media marketing, content creation, eBooks, presentation slides, and all sorts of other places. (Just be sure that you’re not violating the photo license rights/agreement!)

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Understand Your Ideal Customers, and Make More Sales

April 19th is a very special day for me. Why? Because on April 19, 2014, this happened:

Roman and Abby Engagement Photo
Good times 🙂

Once you’re engaged, a big part of wedding planning is determining your wedding venue: where you’re going to get married.

One of our favorite venues was a farm in western Illinois. We called the venue on the phone to ask them a few questions. They shared some information on the phone, but for other information (such as the price, catering information, and other specific details) they asked us to drive up for a meeting to discuss our remaining questions. We agreed, and drove on up for a meeting the following week.

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One Proven and Effective Way to Generate More Leads Online

Did you know that businesses with 31 to 40 landing pages get seven times more leads than those with only 1 to 5 landing pages? (Source: HubSpot)

When you have more landing pages, you create more opportunities to generate leads.

Think of it like doors on a building: the more doors a building has, the more ways people can enter. Similarly, the more landing pages you have, the more ‘doors’ prospects can come in through.

One Way To Generate More Leads

While 31 to 40 landing pages may seem a little overwhelming right now, keep in mind that you don’t need to build 31 landing pages before you start seeing results. By simply creating a few more landing pages, you can begin to improve your lead generation.

Exclusive Bonus: Download The Lead Generation Checklist for free, and get six more proven and effective ways to generate leads.

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A Profitable Digital Marketing Strategy Starts With This Simple and Significant First Step

Let’s say you lived in New York City and wanted to travel to New Zealand. How would you get there? Would you drive there? Would you walk? Swim? Take a taxi?

New Zealand

No, of course not. You’d take an airplane and fly to New Zealand. Why? Because the destination requires a specific method of getting there. In other words, your goal (getting to New Zealand) determines your game plan (how you get there).

A profitable digital marketing strategy works the same way. Your first step is to define your mission. What are you trying to achieve?
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