Get Found Online & Grow Revenue
Reading Time: 6 minutes
Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. [Read more…]
Reading Time: 4 minutes
When I was ten months old, my family was barbecuing outside on our small patio in Minnesota. At one point, my parents went into the house briefly to prepare the side dishes, and while they were inside, I decided to explore our patio. Since I had started walking when I was nine months old, I was pretty mobile for a youngster.
For some reason, I was captivated by our grill when I began my patio explorations. I’m not sure why I was, but I was. The bad part was that our grill had already been turned on, and it was extremely hot.
Filled with curiosity and ignorance, and before my parents could stop me, I turned around and touched the grill.
Ouch.
I burned my hand badly, and had to be taken to the hospital. Although I had second-degree burns, I would recover in time. It was only a temporary flesh wound.
You could learn a lot from this story, but one big takeaway for me was this: what you don’t know can hurt you. Ignorance has a price. This time the price of ignorance was second-degree burns, but when we’re older, the price can be much greater. [Read more…]
Reading Time: 4 minutes
There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, generate new leads, and acquire customers online.
But if you aren’t careful, it’s easy to spend thousands of dollars on AdWords without getting anything in return. Many companies using AdWords are unknowingly spending more money than is necessary. This article and checklist below will help you avoid these commonly overlooked mistakes.
Here are three of the most common, costly, and overlooked AdWords mistakes that secretly sabotage revenue. Fix them today, and get a better return on investment from your AdWords marketing. [Read more…]
Reading Time: 4 minutes
According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source)
In addition to this, consultant Jeff Bullas found that articles with images get 94% more views. (Source)
Images are a great way to capture attention, make your messages stick, and draw more prospects and readers into your content. You can use images on your website, landing pages, social media marketing, content creation, eBooks, presentation slides, and all sorts of other places. (Just be sure that you’re not violating the photo license rights/agreement!)
Creating a marketing strategy that continually generates leads is one of the hardest things for a business to do.
Mailers, door hangers, and good ole fashioned business cards used to be the lifeblood of home services marketing, but the internet has completely changed the game.
Online marketing can be incredibly overwhelming, so we’ve outlined a 5-step process that should give you a basic framework for generating leads through your website.