Digital Marketing Blog | Summit Digital Marketing

Mar 18 2017

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

Reading Time: 12 minutes

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week.

Search engine optimization (SEO) is like exercising: You can start experiencing the benefits almost immediately, and if you commit to it for the long haul, you’ll reap even greater rewards.

According to a 2015 B2B study by Google, 71% of B2B researchers start their research with a generic search. The study also revealed that search is the #1 resource for B2B research, with 90% of B2B researchers (who are online) using search “specifically to research business purchases.”

In another study by Nielsen and Google, it was found that 74% of mobile consumers use search in the shopping process, and that search is the most common starting point for mobile research. (48% of mobile consumers started their research with a search engine.)

Bottom line: Whether you are a B2B or a B2C company, search engine marketing is vital for your business because it drives sales and revenue. [Read more…]

Jun 21 2016

Four AdWords Management Tips That Will Boost Your ROI

Reading Time: 6 minutes

Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. [Read more…]

May 12 2016

What You Don’t Know Can Hurt You

Reading Time: 4 minutes

When I was ten months old, my family was barbecuing outside on our small patio in Minnesota. At one point, my parents went into the house briefly to prepare the side dishes, and while they were inside, I decided to explore our patio. Since I had started walking when I was nine months old, I was pretty mobile for a youngster.

For some reason, I was captivated by our grill when I began my patio explorations. I’m not sure why I was, but I was. The bad part was that our grill had already been turned on, and it was extremely hot.

Filled with curiosity and ignorance, and before my parents could stop me, I turned around and touched the grill.

Ouch.

I burned my hand badly, and had to be taken to the hospital. Although I had second-degree burns, I would recover in time. It was only a temporary flesh wound.

You could learn a lot from this story, but one big takeaway for me was this: what you don’t know can hurt you. Ignorance has a price. This time the price of ignorance was second-degree burns, but when we’re older, the price can be much greater. [Read more…]

Mar 31 2016

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

Reading Time: 4 minutes

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, generate new leads, and acquire customers online.

But if you aren’t careful, it’s easy to spend thousands of dollars on AdWords without getting anything in return. Many companies using AdWords are unknowingly spending more money than is necessary. This article and checklist below will help you avoid these commonly overlooked mistakes.

Here are three of the most common, costly, and overlooked AdWords mistakes that secretly sabotage revenue. Fix them today, and get a better return on investment from your AdWords marketing. [Read more…]

Feb 05 2016

The Best Places for High-Quality Stock Photos, GIFs, and Vector Graphics (Paid and Free)

Reading Time: 4 minutes

According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source)

In addition to this, consultant Jeff Bullas found that articles with images get 94% more views. (Source)

Images are a great way to capture attention, make your messages stick, and draw more prospects and readers into your content. You can use images on your website, landing pages, social media marketing, content creation, eBooks, presentation slides, and all sorts of other places. (Just be sure that you’re not violating the photo license rights/agreement!)

[Read more…]