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Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week.
Search engine optimization (SEO) is like exercising: You can start experiencing the benefits almost immediately, and if you commit to it for the long haul, you’ll reap even greater rewards.
According to a 2015 B2B study by Google, 71% of B2B researchers start their research with a generic search. The study also revealed that search is the #1 resource for B2B research, with 90% of B2B researchers (who are online) using search “specifically to research business purchases.”
In another study by Nielsen and Google, it was found that 74% of mobile consumers use search in the shopping process, and that search is the most common starting point for mobile research. (48% of mobile consumers started their research with a search engine.)
Bottom line: Whether you are a B2B or a B2C company, search engine marketing is vital for your business because it drives sales and revenue. [Read more…]