Get Found Online & Grow Revenue
Creating a marketing strategy that continually generates leads is one of the hardest things for a business to do.
Mailers, door hangers, and good ole fashioned business cards used to be the lifeblood of home services marketing, but the internet has completely changed the game.
Online marketing can be incredibly overwhelming, so we’ve outlined a 5-step process that should give you a basic framework for generating leads through your website.
April 19th is a very special day for me. Why? Because on April 19, 2014, this happened:
Once you’re engaged, a big part of wedding planning is determining your wedding venue: where you’re going to get married.
One of our favorite venues was a farm in western Illinois. We called the venue on the phone to ask them a few questions. They shared some information on the phone, but for other information (such as the price, catering information, and other specific details) they asked us to drive up for a meeting to discuss our remaining questions. We agreed, and drove on up for a meeting the following week.
Did you know that businesses with 31 to 40 landing pages get seven times more leads than those with only 1 to 5 landing pages? (Source: HubSpot)
When you have more landing pages, you create more opportunities to generate leads.
Think of it like doors on a building: the more doors a building has, the more ways people can enter. Similarly, the more landing pages you have, the more ‘doors’ prospects can come in through.
While 31 to 40 landing pages may seem a little overwhelming right now, keep in mind that you don’t need to build 31 landing pages before you start seeing results. By simply creating a few more landing pages, you can begin to improve your lead generation.
Let’s say you lived in New York City and wanted to travel to New Zealand. How would you get there? Would you drive there? Would you walk? Swim? Take a taxi?
No, of course not. You’d take an airplane and fly to New Zealand. Why? Because the destination requires a specific method of getting there. In other words, your goal (getting to New Zealand) determines your game plan (how you get there).
A profitable digital marketing strategy works the same way. Your first step is to define your mission. What are you trying to achieve?
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Have you ever been on the road, and the person in front of you is driving so slow, it feels like they’re practically crawling like the Flintstones?
It’s frustrating, super frustrating.
