Since launching Google Ads in October 2025, Premier Kitchen & Bath has generated 103 qualified phone call conversions at a lower cost per lead than the industry average — achieving a 9.30% conversion rate, nearly 3x the home improvement industry average of ~3.56%.
In their first 7 months running Google Ads, Fayetteville Granite generated 93 qualified phone calls and contact form submissions through Google search — with a 5.16% CTR across 37,000+ impressions.
Through strategic Google Ads management, Creative Stone achieved a 252.25% increase in conversions (qualified phone calls and forms) year-over-year, while lowering cost per conversion by approximately $40.
Through strategic PPC management, we partnered with Barnhart Pump to improve online visibility and drive meaningful growth in traffic, reach, and revenue — achieving year-over-year gains of 66.43% in overall website traffic, 53.22% in phone calls, and 18.25% in organic traffic.
Achieved a 49% increase in phone calls to the business from Google YoY. Springs Heating & Cooling also currently holds positions 1 and 2 on Google for a dozen different non-brand target keywords.
Saw a 41.4% increase in leads YTD compared to 2022 while driving 56.6% more unique visitors to the website compared to the previous year.
For All Suburban Plumbing & Sewer, we drove a 318% year-over-year increase in lead generation from Google while lowering cost per lead by 76.5% — all while securing the #1 placement for 59 target keywords in Elmhurst, Illinois.
For PlumbTite, our work drove 11.3% year-over-year total revenue growth in 2025, supported by a 25% increase in Google Ads and LSA call volume over the same period.
For Straight Shooter, we drove a 138% year-over-year increase in Google Ads call volume alongside a 32% increase in call volume from organic and local search over the same period.
In the home services industry, you’re constantly solving problems the average homeowner doesn’t understand. They know they have a problem, they know it needs to be fixed ASAP, but they don’t know what’s actually wrong. The same can be said for visibility online.
When a pipe bursts or the AC goes out – homeowners turn to search engines in mere seconds. The good news? Your customer needs you. Their business is yours for the taking! The bad news? The best way to get there? Home Services SEO.
In the same way you break down complex issues for your customers to understand, Summit Digital Marketing has Search Engine Optimization down to a science and wants to make it easy for you. We specialize in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing to provide our clients with industry-leading service and insights, getting them found online and growing their revenue.
Instead of consulting just one SEO specialist for your needs, our Home Services SEO clients receive the expertise and support of several digital marketing experts. Our team is comprised of a Digital Marketing Manager, SEO Specialist, PPC Specialist, and Digital Marketing Specialist who work together to craft a strategy tailored to your digital marketing goals. Additionally, our in-house design team and copywriter collaborate with our marketing experts to produce creative content aligning with your brand’s objectives.
Summit Digital Marketing is based out of Denver, CO, and is proud to provide services like SEO for HVAC, Plumbing, Leak Detection, Well Services, and even SEO for construction companies. Though our roots are in Denver, we’re a fully remote company serving clients across the U.S. and even Australia, Asia, and Europe. At Summit Digital Marketing, we help you be there for your customers when they need you most. Schedule a 15-minute discovery call to get started with Home Services SEO!
