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Summary: Last year, we achieved a 10.68% average conversion rate for our clients using Google AdWords. Here are the top five factors that contributed to this success, which you can implement in your own AdWords campaign.
According to our dedicated reps at Google, the average AdWords conversion rate is 2%. Last year, the average conversion rate for our clients was 10.68% — more than 5x the average:
And this year, our average client’s AdWords conversion rate is right around 10%, as well. (Some of our clients are getting 15%+ conversion rates!) So, what factors go into a high converting AdWords account? Let’s dive into that.
Google AdWords Tips: Five Steps to a 10.68% Conversion Rate
Google AdWords is an incredibly effective tool, that allows you to get in front of potential buyers with the right message and offer at the right time. However, it’s also easy to make costly mistakes without knowing it. With some knowledge and practice, you can avoid these pitfalls ahead of time and set yourself up for success.
Conversion rate = The percentage of visitors that turn into leads. [Read more…]