Title: SEO Manager
Position: Full-Time (Salary) / Contractor)
Type: Salary with full benefits / Hourly
Location: Remote
Description
Summit Digital Marketing is seeking an experienced Director of Marketing Operations to lead the strategic planning and operational execution of our marketing initiatives. In this role, you will be responsible for optimizing processes, leveraging data-driven insights, and ensuring the delivery of high-quality marketing services through Summit’s marketing team. The ideal candidate will be a strategic thinker with a strong operational focus, capable of inspiring and managing a high-performing team while maintaining a relentless commitment to quality.
Summit Digital Marketing is a fully remote digital marketing agency based out of Colorado Springs, Colorado. We specialize in SEO and PPC services and serve clients across North America, Europe, and Asia, with a special focus on ecommerce and small business industries. As we continue to grow, we need a leader to drive efficiency, optimize our operations, and ensure that we deliver exceptional results to our clients.
Key Responsibilities
Strategic Planning
- Comprehensive Vision: Develop long-term operational strategies that align marketing workflows with Summit's overall goals, ensuring scalable and sustainable growth.
- Opportunity Identification: Analyze client needs and market trends to identify areas for improvement and growth, ensuring positive ROI for our clients.
- Cross-Department Collaboration: Partner with leadership to set marketing priorities, define key performance indicators (KPIs), and create actionable plans to meet business objectives.
Operational Management
- Day-to-Day Operations: Oversee the execution of marketing campaigns, ensuring that projects are completed on time and meet quality standards.
- Marketing Tools Optimization: Manage the selection, implementation, and optimization of marketing tools and platforms such as CRM, project management software, and analytics tools (e.g., HubSpot, Salesforce, Asana).
- Process Efficiency: Continuously evaluate and streamline workflows across departments to reduce redundancies, enhance productivity, and improve operational efficiency.
- Meeting Leadership: Actively participate in weekly internal meetings, client onboarding meetings and meeting week sessions to ensure alignment and strategic direction.
Data Analysis and Insights
- Performance Monitoring: Build and maintain dashboards and reporting systems to track KPIs across various marketing channels.
- Data-Driven Decision Making: Utilize data insights to guide strategy, optimize resource allocation, and improve campaign performance.
- Actionable Insights: Provide regular reports to leadership with clear, actionable recommendations based on data analysis.
Team Leadership
- Inspiring Leadership: Lead, motivate, and mentor a remote team of marketing professionals, fostering a collaborative and results-driven culture.
- Team Development: Offer coaching, professional development, and growth opportunities to enhance team performance and individual capabilities.
- Resource Allocation: Ensure the team has access to the tools, training, and support necessary to deliver high-quality results consistently.
Quality Assurance
- Excellence in Deliverables: Establish and uphold strict quality standards for all marketing materials, reports, and campaigns.
- Process Audits: Conduct regular audits to identify opportunities for improvement in processes, workflows, and overall output.
- Regulatory Compliance: Ensure all marketing activities comply with industry regulations, standards, and best practices.
Key Performance Indicators (KPIs)
- Operational Efficiency: Improve project completion times and streamline workflows, ensuring faster and more efficient delivery of services.
- Data Utilization: Increase the integration of data insights into decision-making and campaign optimization processes.
- Team Performance: Drive team engagement, productivity, and professional growth, maintaining a high-performance culture.
- Quality Standards: Consistently meet or exceed client satisfaction benchmarks and internal quality reviews.
Skills & Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Experience: Preferably 3-5 years of experience in marketing operations or a similar role, ideally in a digital marketing agency.
- Marketing Technologies Expertise: Deep knowledge of marketing tools, process management, and data analysis. Experience with platforms like HubSpot, Salesforce, Google Analytics, and project management tools like Asana or Monday.com.
- Leadership Skills: Strong leadership capabilities with experience managing and inspiring remote teams to achieve operational excellence.
- Analytical Expertise: Exceptional analytical and problem-solving abilities, with a focus on driving actionable insights.
- Communication Skills: Excellent written and verbal communication skills to effectively collaborate across departments and with clients.
Character Traits
- Strategic Thinker: Able to see the big picture while managing granular details to ensure project success.
- Operational Excellence: Dedicated to continuous process improvement, operational efficiency, and results-driven execution.
- Collaborative: Able to work effectively with leadership and cross-functional teams to achieve organizational goals.
- Growth-Oriented: Committed to professional development, both personally and for the team.
- Quality-Driven: Consistently strives to exceed client expectations and uphold Summit Digital Marketing's core values.
Full-Time Benefits
- Competitive Salary: Starting salary based on experience, with opportunities for growth.
- Remote Flexibility: Work from anywhere, as long as you get the job done.
- Health & Wellness: Full health, dental, and vision insurance coverage
- Retirement Benefits: 401(k) option
- Work-Life Balance: 4-day workweek, 15 days of paid time off (PTO), 7 days of PSI (personal, service, and/or illness), your birthday off and additional national holidays off.
- Unique Perks: Quarterly coffee and book delivery, Hulu subscription, office stipend, and more.
- Paid Leave: Generous paid maternity/paternity leave after one year of employment.
- Annual Retreat: Fully paid annual company retreat.
Supportive Team Culture: An inclusive, results-driven team that values growth and collaboration.
How to Apply
Interested candidates should apply for this position through our online job application form. Note: Please allocate 15-20 minutes to complete this, and be prepared to have your resume ready.
Summit Digital Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
