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You are here: Home / Kona Ice Webinar Resources

Kona Ice Webinar Resources

Thanks for attending the Google® Adwords webinar! Listed below are the resources that were mentioned, which you can download for free. At the bottom of this page are a list of useful AdWords articles from Google. You can also find useful articles on Google AdWords on Summit’s blog.

Kona Ice Webinar 1 Slides

Webinar 1 Slides
Here are the slides from webinar #1: How to Setup an AdWords Campaign From Scratch.

Download Slides

 

Kona Ice Webinar 2 Slides

Webinar 2 Slides
Here are the slides from webinar #2: How to Manage and Optimize Your Google AdWords Account.

Download Slides

 

Google AdWords ROI Tracking Spreadsheet

AdWords ROI Excel Spreadsheet.
Track your AdWords return on investment (ROI) with this free Excel spreadsheet. Simply enter your numbers in the white fields, and the blue fields will automatically calculate.

Download Spreadsheet

 

Kona Ice AdWords Swipe File

AdWords Ad & Keyword Swipe File
A swipe file is a collection of “ready to use” resources. Inside this swipe file contains ads, keywords, and negative keywords that you can copy/paste for your own local AdWords campaign.

Download Swipe File

 

AdWords Management Checklist

AdWords Weekly Management Todo List.
Here is a one-page AdWords management checklist you can print off and keep in your office.

Download Checklist

 

AdWords eBooks PDFs

Educational AdWords PDF eBooks from Google Partners.
As an official Google Partner, Summit Digital Marketing receives access to educational eBooks about Google AdWords. Here is a collection of a few useful PDF eBooks you might want to read to improve your AdWords skills.

Download PDF eBooks

 

Useful AdWords Articles from Google

  1. Understanding Keyword Match Types
  2. Write Successful Text Ads
  3. Enhance Your Ads with the Right Extensions
  4. AdWords Policies and Editorial Guidelines
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