Thanks for attending the Google® Adwords webinar! Listed below are the resources that were mentioned, which you can download for free. At the bottom of this page are a list of useful AdWords articles from Google. You can also find useful articles on Google AdWords on Summit’s blog.
Webinar 1 Slides
Here are the slides from webinar #1: How to Setup an AdWords Campaign From Scratch.
Webinar 2 Slides
Here are the slides from webinar #2: How to Manage and Optimize Your Google AdWords Account.
AdWords ROI Excel Spreadsheet.
Track your AdWords return on investment (ROI) with this free Excel spreadsheet. Simply enter your numbers in the white fields, and the blue fields will automatically calculate.
AdWords Ad & Keyword Swipe File
A swipe file is a collection of “ready to use” resources. Inside this swipe file contains ads, keywords, and negative keywords that you can copy/paste for your own local AdWords campaign.
AdWords Weekly Management Todo List.
Here is a one-page AdWords management checklist you can print off and keep in your office.
Educational AdWords PDF eBooks from Google Partners.
As an official Google Partner, Summit Digital Marketing receives access to educational eBooks about Google AdWords. Here is a collection of a few useful PDF eBooks you might want to read to improve your AdWords skills.
