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Companies thrive on improvements and positive increases. Whether you’re a start-up company, well-established organization, or somewhere in between, everyone can benefit by setting goals or creating SMART objectives to achieve. A great attainable goal to set for your company this year is to pay less for your AdWords clicks. How can you do this? How can you lower your Adwords CPC? Is there a special cheat code you can type in Google to lower your cost per click? Are there click vouchers or something?
Unfortunately, there is no specific “How To Lower Adwords CPC” handbook with cheat codes and vouchers. However, there are things you can do to pay less for more AdWords clicks and simultaneously put money back into your wallet. By having a properly organized AdWords account structure and the most relative ads possible, your click-through-rate and cost-per-click will reflect how relevant your ads are. Continue reading to gain professional insight on how to lower your AdWords cost per click (CPC). [Read more…]