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How To Lower AdWords Cost Per Click (CPC): Pay Less For More AdWords Clicks By Improving These Two Areas

Reading Time: 6 minutes

Companies thrive on improvements and positive increases. Whether you’re a start-up company, well-established organization, or somewhere in between, everyone can benefit by setting goals or creating SMART objectives to achieve. A great attainable goal to set for your company this year is to pay less for your AdWords clicks. How can you do this? How can you lower your Adwords CPC? Is there a special cheat code you can type in Google to lower your cost per click? Are there click vouchers or something?

How To Lower Your AdWords Cost Per Click

Unfortunately, there is no specific “How To Lower Adwords CPC” handbook with cheat codes and vouchers. However, there are things you can do to pay less for more AdWords clicks and simultaneously put money back into your wallet. By having a properly organized AdWords account structure and the most relative ads possible, your click-through-rate and cost-per-click will reflect how relevant your ads are. Continue reading to gain professional insight on how to lower your AdWords cost per click (CPC). [Read more…]

Google® AdWords Tips: Five Things That Helped Us Achieve A 10.68% Average Conversion Rate for Our Clients

Reading Time: 6 minutes

Summary: Last year, we achieved a 10.68% average conversion rate for our clients using Google AdWords. Here are the top five factors that contributed to this success, which you can implement in your own AdWords campaign.

According to our dedicated reps at Google, the average AdWords conversion rate is 2%. Last year, the average conversion rate for our clients was 10.68% — more than 5x the average:

And this year, our average client’s AdWords conversion rate is right around 10%, as well. (Some of our clients are getting 15%+ conversion rates!) So, what factors go into a high converting AdWords account? Let’s dive into that.

Google AdWords Tips: Five Steps to a 10.68% Conversion Rate

Google AdWords is an incredibly effective tool, that allows you to get in front of potential buyers with the right message and offer at the right time. However, it’s also easy to make costly mistakes without knowing it. With some knowledge and practice, you can avoid these pitfalls ahead of time and set yourself up for success.

Conversion rate = The percentage of visitors that turn into leads. [Read more…]

Four AdWords Management Tips That Will Boost Your ROI

Reading Time: 6 minutes

Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. [Read more…]

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

Reading Time: 4 minutes

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, generate new leads, and acquire customers online.

But if you aren’t careful, it’s easy to spend thousands of dollars on AdWords without getting anything in return. Many companies using AdWords are unknowingly spending more money than is necessary. This article and checklist below will help you avoid these commonly overlooked mistakes.

Here are three of the most common, costly, and overlooked AdWords mistakes that secretly sabotage revenue. Fix them today, and get a better return on investment from your AdWords marketing. [Read more…]