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Google® AdWords Tips: Five Things That Helped Us Achieve A 10.68% Average Conversion Rate for Our Clients

Reading Time: 6 minutes

Summary: Last year, we achieved a 10.68% average conversion rate for our clients using Google AdWords. Here are the top five factors that contributed to this success, which you can implement in your own AdWords campaign.

According to our dedicated reps at Google, the average AdWords conversion rate is 2%. Last year, the average conversion rate for our clients was 10.68% — more than 5x the average:

And this year, our average client’s AdWords conversion rate is right around 10%, as well. (Some of our clients are getting 15%+ conversion rates!) So, what factors go into a high converting AdWords account? Let’s dive into that.

Google AdWords Tips: Five Steps to a 10.68% Conversion Rate

Google AdWords is an incredibly effective tool, that allows you to get in front of potential buyers with the right message and offer at the right time. However, it’s also easy to make costly mistakes without knowing it. With some knowledge and practice, you can avoid these pitfalls ahead of time and set yourself up for success.

Conversion rate = The percentage of visitors that turn into leads. [Read more…]

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

Reading Time: 12 minutes

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week.

Small Business SEO Tips

Search engine optimization (SEO) is like exercising: You can start experiencing the benefits almost immediately, and if you commit to it for the long haul, you’ll reap even greater rewards.

According to a 2015 B2B study by Google, 71% of B2B researchers start their research with a generic search. The study also revealed that search is the #1 resource for B2B research, with 90% of B2B researchers (who are online) using search “specifically to research business purchases.”

In another study by Nielsen and Google, it was found that 74% of mobile consumers use search in the shopping process, and that search is the most common starting point for mobile research. (48% of mobile consumers started their research with a search engine.)

Bottom line: Whether you are a B2B or a B2C company, search engine marketing is vital for your business because it drives sales and revenue. [Read more…]

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

Reading Time: 4 minutes

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, generate new leads, and acquire customers online.

But if you aren’t careful, it’s easy to spend thousands of dollars on AdWords without getting anything in return. Many companies using AdWords are unknowingly spending more money than is necessary. This article and checklist below will help you avoid these commonly overlooked mistakes.

Here are three of the most common, costly, and overlooked AdWords mistakes that secretly sabotage revenue. Fix them today, and get a better return on investment from your AdWords marketing. [Read more…]