Summit Digital Marketing

Get Found Online & Grow Revenue

How To Optimize Your Google My Business Listing: Seven Action Steps Anyone Can Follow to Improve Their Local SEO [2019 Edition]

If you’re a local business, one of the best and most affordable ways to get found online is with a Google My Business (GMB) listing.

What is a Google My Business Listing? It’s how you get your business listed on Google; How you can “get on the map,” so to speak. And the best part? It’s free.

Chicago

According to Google, “Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.” In this blog post, we’ll walk you through how to claim, verify, and set up your Google My Business listing. We’ll also show you seven practical ways to optimize your Google My Business listing, to help boost your business’s visibility, traffic, and lead generation. [Read more…]

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

Reading Time: 12 minutes

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week.

Small Business SEO Tips

Search engine optimization (SEO) is like exercising: You can start experiencing the benefits almost immediately, and if you commit to it for the long haul, you’ll reap even greater rewards.

According to a 2015 B2B study by Google, 71% of B2B researchers start their research with a generic search. The study also revealed that search is the #1 resource for B2B research, with 90% of B2B researchers (who are online) using search “specifically to research business purchases.”

In another study by Nielsen and Google, it was found that 74% of mobile consumers use search in the shopping process, and that search is the most common starting point for mobile research. (48% of mobile consumers started their research with a search engine.)

Bottom line: Whether you are a B2B or a B2C company, search engine marketing is vital for your business because it drives sales and revenue. [Read more…]